The Parks of National Importance are not only areas of beautiful countryside and huge natural and cultural value, they also offer a range of attractions for the local communities and for visitors.
The campaign aims to:
- Raise public awareness of the Swiss Parks brand
- Position the Parks of National Importance as institutions offering exciting outdoor, countryside, cultural and gastronomic experiences
- Sensitise the public to Swiss parks as forward-looking projects which encourage innovation and cooperation and create identity and added value
- Create a positive and authentic image for Swiss parks
- Raise public awareness of the location of Parks of National Importance and of their special features: what makes them particularly attractive and how they can be visited.